In today’s fast paced environment there are many tactics you can use to improve your business’s visibility and gain more leads and prospects. One great method that is often overlooked is the value of exhibiting at business and industry conferences, trade shows and exhibitions.
Here at Driven Local we sponsor, exhibit and attend many of these types of events, where we can meet new people and businesses in our industry, as well connect with existing clients and prospects interested in our services.
While there are many reasons why this can be invaluable for your company or brand, we’re here to discuss the top three benefits:
- Generate Targeted Sales Leads – The right strategy at a business expo creates an opportunity to increase and expand your sales pipeline and customer base. Attendees at these events are most likely in your industry or target area and have often come specifically to compare the products and services that vendors like you are offering. The fact that your business is exhibiting shows that you are a serious and credible option for these folks. Just make sure that you have a strategy in place to follow up with all prospects!
- Strengthen Your Brand – Business expos are a great place to grow and build your brand. All businesses, especially those in industries that depend on trust and reputation, benefit from the exposure and brand recognition that these expos provide. By sponsoring a booth, you have an opportunity to create, convey and control the message that you want your clients and prospects to see.
- Building Relationships Through Face-To-Face Networking – We’ve all heard of the phrase “See and Be Seen.” For almost all businesses out there, networking and referrals are one of the best proven ways to get prospects, leads and sales. Business trade shows and showcase expos allow you to meet and get to know not only prospects and customers, but also your peers and competitors. You never know if the next person you talk to is someone that can open up a new world of opportunity. Just one good connection can lead to years of future business success!
We hope to see you at two upcoming expos next week! Be sure to visit the Driven Local booth at the 2017 Multi-Chamber Expo & Networking at Norwalk Community College — West Campus on March 14 and the Long Island Business News Business Growth Expo at Carlyle on the Green on March 15!
Here at Driven Local, our team of digital marketing experts can take care of your business’s online presence while you’re out meeting your target audience face-to-face. Our digital marketing solutions include, but are not limited to, search engine marketing, search engine optimization, social media marketing and website design. To learn more, give us a call at (800) 454-9103 or start a live chat with us right here on our website!