The Driven Local Blog

Digital Marketing Insights To Help You Succeed Online.


Having a hard time getting people to engage with your business? You may be overlooking a crucial part of your marketing strategy — brand awareness! Brand awareness is the foundation for not just a successful marketing strategy, but for consumer trust and business growth. It is a major asset that adds value to the products […]

Marketing isn’t what it used to be a decade ago. Since then, it has gone from mass messaging to very strategic, targeted campaigns. From talking at consumers to talking with consumers, providing customer service in under 140 characters. For us marketers, it really is an exciting time. We now have an endless supply of analytic […]

Love is in the air, and with Valentine’s Day just a week away, we suggest you make sure it’s flowing through the digital airwaves as well! No, we’re not suggesting you join Match.com — unless of course you want to, then by all means! We’re talking about showing some tender love and care to your […]

Justifying an expense of $5 million for 30 seconds during the Big Game sure is proof of brand confidence — wouldn’t you agree? Each year, over 100 million people turn their attention to two teams throwing a ball back and forth for an average of four hours. But let’s be real with ourselves here — […]

ICYMI, sharing UGC on FB is great for boosting CTR and PV! Wait, WHAT?! SMH, NVM. No, this isn’t a millennial fad. This weird lingo is very real in the digital marketing world. So to spare you from one too many Google or Urban Dictionary searches – which can lead to some NSFW definitions – […]

The world of social media is constantly changing — and with so many platforms and algorithms out there, it’s hard to keep up. That’s why we provide our clients and followers with This Month in Social — where we highlight the biggest changes in social media and how we prepare to tackle them. Instagram Brings […]

The year was 1991, when British computer scientist Sir Tim Berners-Lee created one of the most pivotal inventions of our time. And while it wasn’t the wheel or electricity — it serves us daily, providing its users with unending access to information: the World Wide Web. Photo via CERN We’ve come a long way since […]

Remember that post you sent out on behalf of your business last year? The one you spent so much time working on and felt entirely confident that it would be the “best post ever?” Well, it seems as though the majority of your social media fans don’t remember it – after all, it only reached […]