The Driven Local Blog

Digital Marketing Insights To Help You Succeed Online.


Do you remember what the first website you ever visited looked like? If it was anytime in the 90’s odds are the page was nothing more than black text on a white background, with big blue links to click on. It’s hard to imagine a time when search engines were this limited. Today, we use […]

The world of social media is constantly changing – and with so many platforms and algorithms out there, it’s hard to keep up. That’s why we provide our clients and followers with This Month in Social – where we highlight the biggest changes in social media and how we prepare to tackle them. Snapchat’s Entering […]

With Thanksgiving Day in sight, we’re reflecting on all things we’re grateful for. That we’re thankful for our beautiful new office, our partners, and our employees goes without saying, but we can’t leave out an integral piece of the puzzle: our interns. So we sat down with two of Driven Local’s social media interns – […]

It’s a question that gets asked a lot in the digital marketing world: what is the difference between SEO and SEM? Let’s start with the basics: SEM (Search Engine Marketing) is a form of internet marketing that often utilizes keywords and individual bids, to show custom ads on a search engine results page.  Also known […]

For our seasonal clients, this question is all too common. More often than not we see many businesses cutting off their marketing efforts during their off-season, just to start back up at the beginning of their season the following year. Makes sense, right? Not exactly… While this method certainly will save some marketing dollars, is […]

Consider this – you are a parent, looking to take your child to a new day care, doctor, or even dentist. While you’ve read countless reviews and taken recommendations from friends or family, actually seeing the place before hand can provide some peace of mind. Sure viewing photos of a business is great, but what […]

If there’s one point that was driven home at the 2016 Facebook Global Partner Summit, it’s this: Whereas five years ago Facebook was built for generating Page Likes and engagement, today it’s evolved into a platform for driving real business results. And as the social network continues to mature, brands and advertisers can employ it […]

The world of social media is constantly changing – and with so many platforms and algorithms out there, it’s hard to keep up. That’s why we provide our clients and followers with This Month in Social – where we highlight the biggest changes in social media and how we prepare to tackle them. Vine to […]

“Every problem is an opportunity in disguise.” – President John Adams These famous words were spoken well before online business review sites such as Yelp, Facebook, and Google+ existed, but the message can still be applied when a business receives a bad review. Since it is roughly 25 times more expensive to acquire a new […]

At this point, we’ve seen it all. Our clients’ frustrations have become our frustrations – frustrations that truly could be avoided, with the proper precautions. What precautions? Glad you asked! Our Social Media Department Manager, Cassie Olivos, has rounded up some of the most common hiccups she (and her team) experience when new clients choose […]

Blogging has become the 21st century’s way of expressing ideas in a format that is simple and easy to understand. The days of the newspaper are dead, and people are taking to the internet to find information – and spoiler alert, your business’ blog can fulfill those needs! Blogging is the present and the future, […]