Digital Marketing Articles


If you are someone who fears change, the digital world is probably not for you. Updates come and go like LIRR trains (when they’re on schedule), and if you can’t keep up, your business may suffer as a result. Luckily, that’s why you’ve partnered with us. It’s our job to stay on top of these […]

In today’s fast paced environment there are many tactics you can use to improve your business’s visibility and gain more leads and prospects. One great method that is often overlooked is the value of exhibiting at business and industry conferences, trade shows and exhibitions. Here at Driven Local we sponsor, exhibit and attend many of […]

Having a hard time getting people to engage with your business? You may be overlooking a crucial part of your marketing strategy — brand awareness! Brand awareness is the foundation for not just a successful marketing strategy, but for consumer trust and business growth. It is a major asset that adds value to the products […]

Marketing isn’t what it used to be a decade ago. Since then, it has gone from mass messaging to very strategic, targeted campaigns. From talking at consumers to talking with consumers, providing customer service in under 140 characters. For us marketers, it really is an exciting time. We now have an endless supply of analytic […]

Love is in the air, and with Valentine’s Day just a week away, we suggest you make sure it’s flowing through the digital airwaves as well! No, we’re not suggesting you join Match.com — unless of course you want to, then by all means! We’re talking about showing some tender love and care to your […]

ICYMI, sharing UGC on FB is great for boosting CTR and PV! Wait, WHAT?! SMH, NVM. No, this isn’t a millennial fad. This weird lingo is very real in the digital marketing world. So to spare you from one too many Google or Urban Dictionary searches – which can lead to some NSFW definitions – […]

For our seasonal clients, this question is all too common. More often than not we see many businesses cutting off their marketing efforts during their off-season, just to start back up at the beginning of their season the following year. Makes sense, right? Not exactly… While this method certainly will save some marketing dollars, is […]

Consider this – you are a parent, looking to take your child to a new day care, doctor, or even dentist. While you’ve read countless reviews and taken recommendations from friends or family, actually seeing the place before hand can provide some peace of mind. Sure viewing photos of a business is great, but what […]