Search Engine Optimization Articles


Remember that post you sent out on behalf of your business last year? The one you spent so much time working on and felt entirely confident that it would be the “best post ever?” Well, it seems as though the majority of your social media fans don’t remember it – after all, it only reached […]

Do you remember what the first website you ever visited looked like? If it was anytime in the 90’s odds are the page was nothing more than black text on a white background, with big blue links to click on. It’s hard to imagine a time when search engines were this limited. Today, we use […]

Google is always updating and tweaking their products to improve results – have you spotted the latest change? In early June, it was announced that Google is testing a new Material Design layout for desktop searches. This new, updated look is designed to unify Google’s products, while making a few aesthetic changes to their search […]

Google is at it again and local businesses may soon have the opportunity to reap the benefits of the latest and greatest from the search engine giant. Google has recently began to experiment with a new SERP feature: Local Business Cards, powered by Google Posts. This new platform will allow businesses to post content that […]

When completing a Google search for a product or service, have you ever wondered WHY certain websites land the top spots? Let’s face it, all businesses want to appear in the number one position during their audience’s micro-moments, but those that do aren’t there because they just got lucky – there are a number of […]

Chances are you have heard many different things when it comes to optimizing your business’s web presence. SEO(Search Engine Optimization), PPC(Pay-per-click), Display, and Social Media Marketing, are all very useful and effective methods of promoting your business. It is important to keep in mind that every business is different, with different audiences and goals, and […]

Search Engine Optimization sounds a bit like gibberish to many small business owners. By the time you form a foundation of knowledge and feel comfortable creating a business plan for online marketing, strategies may already be outdated. With technology constantly changing, it can be very frustrating keeping up with the trends on your own. As […]

On average, it can take anywhere from two days to three months to rank a new website on Google. There are however certain measures that can be taken during the website launch process to expedite this process. Check Your Code – When launching a new website, always make sure to double check that there are no […]

One of the most important factors of ranking in search engine results is having strong, quality content on your website. With every algorithm update, the search engines become smarter and more likely to read your site the same way a human would. On-page content should provide trustworthy answers to visitors who come seeking information about […]

In today’s internet-based society, your business needs to have a powerful online presence in order to stand out among your competitors. One of the most cost-effective ways to create a strong online presence and drive traffic (or leads) to your website is blogging. Every time you publish a well-developed blog post, you are creating a […]

It has long been known that to properly measure the success of a campaign you need to measure both online and offline conversions.  Last year, Google introduced website call conversions to AdWords, but it remains fairly obscure, and it can be confusing to set up. When implemented correctly, it is a powerful way to identify […]