Social Media Articles


In today’s hyper-connected, digital world, people spend a great deal of time on their phones, tablets and computers — allocating a significant portion of screen time to social media platforms like Facebook, Twitter and Instagram. This creates a great opportunity for advertisers to connect with current and prospective clients, via both paid and organic social […]

Justifying an expense of $5 million for 30 seconds during the Big Game sure is proof of brand confidence — wouldn’t you agree? Each year, over 100 million people turn their attention to two teams throwing a ball back and forth for an average of four hours. But let’s be real with ourselves here — […]

The world of social media is constantly changing — and with so many platforms and algorithms out there, it’s hard to keep up. That’s why we provide our clients and followers with This Month in Social — where we highlight the biggest changes in social media and how we prepare to tackle them. Instagram Brings […]

The world of social media is constantly changing – and with so many platforms and algorithms out there, it’s hard to keep up. That’s why we provide our clients and followers with This Month in Social – where we highlight the biggest changes in social media and how we prepare to tackle them. Snapchat’s Entering […]

If there’s one point that was driven home at the 2016 Facebook Global Partner Summit, it’s this: Whereas five years ago Facebook was built for generating Page Likes and engagement, today it’s evolved into a platform for driving real business results. And as the social network continues to mature, brands and advertisers can employ it […]

The world of social media is constantly changing – and with so many platforms and algorithms out there, it’s hard to keep up. That’s why we provide our clients and followers with This Month in Social – where we highlight the biggest changes in social media and how we prepare to tackle them. Vine to […]

At this point, we’ve seen it all. Our clients’ frustrations have become our frustrations – frustrations that truly could be avoided, with the proper precautions. What precautions? Glad you asked! Our Social Media Department Manager, Cassie Olivos, has rounded up some of the most common hiccups she (and her team) experience when new clients choose […]

Blogging has become the 21st century’s way of expressing ideas in a format that is simple and easy to understand. The days of the newspaper are dead, and people are taking to the internet to find information – and spoiler alert, your business’ blog can fulfill those needs! Blogging is the present and the future, […]