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When it comes to advertising online, most people think their only option is a search engine ad, but that is not the case. By now we all know that Facebook is a major site but what most people don't know is that advertising on Facebook actually provides one of the most targeted advertising opportunities available.
Why Advertise With Facebook Ads?
Facebook is the #2 most visited website in the world with more than half of their users visiting every day. Currently 3 out of every 4 smart phone users use Facebook on their phone. With that large of a user base, it is possible to target almost any demographic. Businesses can target Facebook users based on their location (state, city, zip), demographics, interests, likes, behaviors, connections and more.
How does Facebook Ad Pricing Work?
Facebook ad pricing works on an auction system, similar to Google AdWords. You place a bid telling Facebook how much you are willing to pay per click, or per thousand people who will potentially see your ad.
There are several different ads types you can use when advertising on Facebook.
Facebook allows you to sponsor a post that will appear in targeted users' news feed.
News feed ads are highly visible and foster engagement. Since the ads appear in the user's news feed the ad seems less like an advertisement and more like a post from a friend or a page they like. Driven Local's Facebook Ad Managers target relevant users that will be more inclined to interact with the sponsored post.
These are the ads you are used to seeing on Facebook. They appear in the right column usually alongside one or two others.
Right column ads can be a great choice if you are looking to raise your brand's awareness.
Three out of four smart phones users use Facebook on their phone. So it only makes sense to target them on those devices as well as on desktops.
Facebook mobile news feed ads are highly effective for marketing a mobile app. Users can be sent right to the app store on iOS or Android and install your app. Best of all, everything is tracked and measurable.
The Driven Local Facebook Ad Managers know what it takes to succeed on Facebook. Contact us today to learn more.
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