Posts tagged as Search Engine Marketing


It’s a question that gets asked a lot in the digital marketing world: what is the difference between SEO and SEM? Let’s start with the basics: SEM (Search Engine Marketing) is a form of internet marketing that often utilizes keywords and individual bids, to show custom ads on a search engine results page.  Also known […]

Google is always making changes and announcing new features, and one of the latest that we’ve had our eye on is expanded text ads. In case you aren’t familiar with this new terminology, essentially what Google did was offer businesses more space to showcase information about their products and/or services in their ads. Below, we […]

We’re elated and excited to announce that Driven Local is once again moving on up! Since making Melville, NY our home in 2006, we’ve seen tremendous success and growth on both our client list and our employee roster. So much growth, in fact, that our current office is bursting at the seams! While we’re sad […]

Consumers these days are taking digital marketing cues and using social media to guide them through the purchase decision-making process more than ever before. So, wouldn’t it be great to have a way to show your target audience what you can offer in the moment — when they’re exactly where you need them to be? […]

Every business owner knows the feeling all too well: wanting control over most, if not all, aspects of your business – including digital marketing. However, as experts in the digital sphere, we know that taking a hands-on approach isn’t always the most effective way to succeed in all of your marketing efforts. Why? Unless you […]

ICYMI: Google announced some game changing updates to AdWords and Google Analytics during yesterday’s Performance Summit event. A key theme? The importance of mobile. You certainly don’t have to be a marketer to know that mobile has been a trending discussion these last few years – did you know that there are more searches done […]

Earlier this week, our Search Engine Marketing Analysts took a road trip to Philadelphia to attend Hero Conf 2016 – the World’s Largest All-PPC Event. After spending most of the car ride trying to figure out how to properly order the perfect Philly Cheesesteak, they sat down with industry experts to learn about the latest […]

Have you ever sat down to think about what just one hour of your time is worth? If not, it’s time for you to do the math – starting with the impact that every hour away from running your business has on its success. In a world where the Internet has become the go-to source […]

Your Driven Local account analysts and representatives work hard to stay up-to-date on the latest digital marketing industry advances to ensure your business has the best opportunity to flourish. Behind each Driven Local email or phone call you receive is a hard working and unique individual. Get to know the Driven Local team, the members […]

Your Driven Local account analysts and representatives work hard to stay up-to-date on the latest digital marketing industry advances to ensure your business has the best opportunity to flourish. Behind each Driven Local email or phone call you receive is a hard working and unique individual. Get to know the Driven Local team, the members […]